Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.  With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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New York Giants Email Marketing is Not Clicking
Multichannel Merchant
If the headline or the subject line let me know there was exclusive merchandise not available in my local bricks and mortar environment, then I'm clicking through (CLICK TO ENLARGE IMAGE). The New York Giants are in Super Bowl XLVI because its offense, ...

and more »


Equimedia Marketing News

Email marketing is here to stay
Equimedia Marketing News
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital ...
Changes and challenges for email marketers in 2012: reportEconsultancy (blog)

all 3 news articles »


Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ...
MarketWatch (press release)
GAITHERSBURG, MD, Feb 01, 2012 (MARKETWIRE via COMTEX) -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave(TM): Email Marketing Vendors, Q1 2012.

and more »


GetResponse Email Marketing Offers Free Trial
San Francisco Chronicle (press release)
GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced the release of a 30-day free trial of their email marketing solution. The purpose of the free trial account ...

and more »


HyperMail Named Second Best Email Marketing Company by topseos.com for ...
Press Media Wire
The independent authority on Search vendors, topseos.com, has announced the release of their list of the best email marketing companies in the online marketing industry for the month of February 2012. HyperMail has been named the second best email ...



3 Factors Leading to Email Marketing Success
Promotion World (press release)
by TJ Philpott Achieving email marketing success starts with building an opt in list that will allow you to maintain 'contact' with them! Now this approach is one of the best internet marketing strategies you can use and a great way to increase your ...



Three steps to keeping email marketing simple but effective
Econsultancy (blog)
Testing means making the most of data to devise and send your campaigns, and the virtuous circle will be completed by response data that underpins improved email marketing the next time out. Amazingly, we're beginning to see marketing plans change ...
5 Tests That Will Improve Your EmailsBusiness 2 Community

all 2 news articles »


Email Marketing Weekly Trends: It's All About the Super Bowl
PR Web (press release)
An analysis by Elite Email shows the top email marketing trending topic for the last full week in January 2012 was "Super Bowl XLVI." Online and offline retailers were quick to launch email promotions tied to the big game, while bars and restaurants ...



Denver Based Data-Dynamix, Inc. Appoints Tricia Etienne as Vice President of ...
PR.com (press release)
Data-Dynamix, Inc., a leading direct email marketing firm with clients across the country announced today the appointment of Tricia Etienne as Vice President of Sales and Business Development effective February 20, 2012. Etienne will be responsible for ...



Brafton

Promotional email campaigns reach record high in 2011
Bizjournals.com
... by the top retailers to each of their subscribers has risen 51 percent." White tracks the email marketing activity of more than 100 top retailers. San Bruno-based Responsys (NASDAQ:MKTG) is a provider of email and cross-channel marketing technologies.
Top retailers more reliant on email marketing than everBrafton
Promotional Email Marketing Volume From Top Retailers Rises 16% to All-Time ...MarketWatch (press release)

all 9 news articles »

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